Momo (Chinese: 陌陌; pinyin: mò mò) is a free social search and instant messaging mobile app. It enables users to establish and expand their social relationships based on similar locations and interests. Some features of the application include subsections like: Nearby Users, Groups, Message Board, Topics, and Nearby Events. Users can send multi-media instant messages as well as play single and multi-player games within the app’s platform. Users also make a Facebook-like profile and are encouraged to include as much information as possible. Momo execs claim that this allows their software to create more accurate matches with nearby strangers. Momo is claimed to "sift through the clutter of mobile Internet users to find personalized matches for its users".